Visiting Nurse Associations of America, Families Fighting Flu and The Clorox Company Team Up to Vaccinate Thousands of Children in October to Make Flu Season Less Scary

(ARA) – Ghouls and goblins are not the only things to be afraid of this Halloween; October is also the start of flu season. Influenza is the leading cause of vaccine-preventable deaths for children, but according to a recent survey more than 75 percent of moms are still not vaccinating their entire families against the flu.

For the second year, the Visiting Nurse Associations of America (VNAA), Families Fighting Flu (FFF) and The Clorox Company joined forces for the national Say “Boo!” to the Flu program to raise awareness of the importance of flu prevention and vaccinate children starting in October, before flu season peaks. Nationwide Say “Boo!” to the Flu events will take the ouch out of flu prevention with games and free giveaways — like T-shirts, trick-or-treat bags and Clorox Disinfecting products — and families will also learn other tips to help prevent the spread of the flu virus all fall and winter.

“Nearly 100 American children under five years of age die every year from influenza — the goal of this program is to give parents the tools to help protect their families,” says Richard Kanowitz, president of Families Fighting Flu. “We know families have a lot going on during this time of year, so this program makes it easy to get a vaccination and the activities add some fun for the kids, too.”

Many Moms Need Flu Fact Check-Up
The Centers for Disease Control and Prevention (CDC) recommend that all children six months to five years old get vaccinated against the flu. They also recommend the vaccine for anyone in frequent contact with this group — meaning moms, dads and child care providers. A recent survey from the VNAA found moms of children in this age group need help fighting the flu. Say “Boo!” to the Flu will make flu prevention so easy, it’s almost scary!

Survey says…
* More than 75 percent of moms of children under five don’t get their whole family vaccinated against the flu. Many moms nix the needle because they don’t have time or their children are too afraid.
* The majority of moms say they are not very concerned about their child developing serious flu complications.
* Only two percent of moms are concerned about a member of their family catching the flu at home.
* 43 percent of moms say their approach to the flu season is to “let nature take its course.”

BOO Answers…
* Say “Boo!” to the Flu events make it easy and fun to vaccinate the whole family, all in one place.
* The CDC says children are at high risk of serious flu complications.
* With just one sick family member at home, more than 60 percent of household surfaces can harbor the flu virus, making it important to disinfect germ hot spots.
* Vaccination is the first step in flu prevention, but parents should also take these simple steps at home:

Sing & Scrub: Make sure kids wash their hands the right way. They should wash frequently with warm water and soap for at least 20 seconds (the time it takes to sing the “Happy Birthday” song twice).

Disinfect Hot Spots: Kids can touch up to 300 surfaces in 30 minutes, so be sure to disinfect the surfaces kids touch most frequently — like doorknobs, light switches, faucets or toys. Use a disinfectant designed to kill cold and flu viruses, like Clorox Disinfecting Wipes.

Do the Elbow Cough: Teach kids to cough into elbows, not hands where they’re more likely to spread bacteria and viruses through touch.

Follow Good Health Guidelines: Eat right, exercise and get plenty of sleep to help boost your body’s ability to fight the effects of colds and flu.

SayBooToTheFlu.com
Say “Boo!” to the Flu hits the road October 1 in Boston, MA, and will travel across the country, ending in the San Francisco, CA, area on October 31. Visit www.sayboototheflu.com for the complete tour schedule and for other free, interactive tools and games to help families learn how to make the flu virus too scared to hang around their house, such as:

* Flu vaccination locator
* Hand washing reward chart
* “Cinnamon Magic” hand washing game
* “Yummy Bug Cakes” recipe
* “Spooky Soap” instructions

Scare Away the Flu
It is estimated that each year in the United States, more than 20,000 children less than five years old are hospitalized due to the flu, and children less than two years old are even more likely to be hospitalized by the flu. Among children who died from the flu in the 2003-2004 flu season, 44 percent were healthy and had no underlying conditions.

Influenza, or “the flu,” is an easy-to-spread viral infection. The symptoms include high fever, chills, cough, aches and fatigue. A simple cough or sneeze can quickly spread the flu virus from person to person. The flu virus can live on household surfaces, too.

For more information visit www.sayboototheflu.com.

Courtesy of ARAcontent

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